Digital Sherpa - Latest Comments

Re: Commercial Real Estate Professional Leverages Social Media Tools

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Re: Commercial Real Estate Professional Leverages Social Media Tools

John — Sun, 20 Jun 2010 02:08:54 -0000

I'm not quite sure which one should be my new hero; John or Adam. Real estate is like law, once you have a law degree there are still a hundred different specialties to select. In law there is family, environmental, contracts etc. In real estate we have office, multifamily, warehouse, hospitality, etc. And yet "the industry" is only beginning to utilize socal media. And blending "real estate" with "social media" requires two different skill sets. I'm happy to learn from those that are accomplishing this mind-meld....

Re: Commercial Real Estate Professional Leverages Social Media Tools

serviced offices bank — Tue, 15 Jun 2010 20:31:34 -0000

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________________________
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Re: Social Influencers Help You Sell More Stuff

tonyfish — Thu, 06 May 2010 02:00:14 -0000

Guys - way more to this than the the simplicity stated here would reveal.

Check out the work of Tomi Ahonen http://communities-dominate...

and also here is a better view of Digital Footprint http://blog.mydigitalfootpr...

Re: The Customer Experience Gap and how to Bridge It

Hailfawebbe — Thu, 29 Apr 2010 02:09:38 -0000

It's amazingly well written article here. thanks for all sharing valuable info here

Holiday Apartments Bol

Re: What One Top Blogger Recommends for Realtors

jennifergrayccim — Wed, 28 Apr 2010 12:18:02 -0000

the word "commercial" is spelled wrong in your opening sentence...

Re: Social Influencers Help You Sell More Stuff

mbrewer — Sun, 11 Apr 2010 12:43:04 -0000

Change at the speed of fiber - :-)) Fits in nutrition as well as new media transparency. My attempt at ill-timed humor.

Thank you for the offer - it is our hope to blog about the entire experience from start to finish once we get through our RFPs. That said, I will enjoy the dialog along the way - its what makes this so much fun in my opinion.

Re: Social Influencers Help You Sell More Stuff

Urbane Media — Sun, 11 Apr 2010 12:29:09 -0000

Ha, I do have to chuckle about this Mike, and it really does point to transparency, and self policing and teh speed of both in the digital age. I have read that inconsistencies and errors are fixed on Wikipedia in something under two minutes.

On a separate, we would love to hear about your Social Media initiatives at Mills, if you care to share those,

Re: Social Influencers Help You Sell More Stuff

mbrewer — Sun, 11 Apr 2010 12:18:11 -0000

I love the medium and content [mashed or original]. It makes no difference to me. And, to speak to your point - the conversation is what matters. I for one thank you for taking the time to put together content that provides for thoughtful discussion - it's hard work any way you look at it. And, you have been consistent in your approach. I just could not help myself when I started reading and thought - hey, I've read this same stuff somewhere else.

Have a stellar weekend and thank you for taking the time to respond -

Re: Social Influencers Help You Sell More Stuff

Urbane Media — Sun, 11 Apr 2010 11:48:25 -0000

Mike, Good Morning,
Thank you for being the Social Media / Copyright / Blogging Police, and as such, we have added the links back to the original material. You are absolutely correct, the links and mentions should have been part of the blog post, and were inadvertently overlooked, for that I apologize. This is why Social Media has such an impact, when you drop the ball, someone reminds you of it, and quickly. It is likely also a reason why folks don't participate.

You have been blogging for longer than most of us in this space, so I assume you have your own guidelines and blogging ethics, so I am not sure what I could add to that.

While the hint of sarcasm isn't from a defensive standpoint, but an overall aggravation at where folks minds are. My intent with the post is to spur conversation around the topic at hand, Influence Marketing and to think about how brands expand their reach, and see the benefit of Influence Marketing.

It was not to spiral the"Purest Mindset" that Content needs to original, and all the Rules of Yesterdays Thinking,

Re: Social Influencers Help You Sell More Stuff

mbrewer — Sun, 11 Apr 2010 10:59:05 -0000

I have a related but unrelated question - this appears to be a mash up of whole paragraphs from one of those Social Media for Dummies books and two or three other blog posts with maybe one or two original questions embedded. That would include the pics.

My question for my own curiosity in doing blog posts is; when is it appropriate to site your sources and when is it okay not to? You clearly did not site the sources or even link back to them in this post so I am even more curious where that line is.

Thank you in advance for any consideration you give this.

Re: Apartment Marketing; It Starts with a Google Search

jenken27 — Fri, 02 Apr 2010 14:21:36 -0000

Hey Eric, We are still monitoring and updating those. However, our most successful site for organic search offers vacation rentals and is close to the beach. Those words have a lot of Google Juice down here in sunny Ft. Myers, FL.

Re: Apartment Marketing; It Starts with a Google Search

Urbane Media — Fri, 02 Apr 2010 13:46:24 -0000

Hey Jen, Thanks for stopping by. It is refreshing to start to see Apartment Operators, such as yourself, and Brian's crew embracing the Google Search relationship to a Apartment prospect.

What type of Google Keywords is your company using?

Re: Apartment Marketing; It Starts with a Google Search

jenken27 — Fri, 02 Apr 2010 11:11:21 -0000

Brian,

What a great post! Although, I am not sure if Google killed the Adjective or if we have. As you stated in the post, prospects aren't searching for flowery adjectives they want to know neighborhood information and price. It even reminds of the new Domino's commercial "No Puffery". Today's consumers aren't fooled by eloquent language. Only what value your product will bring to them.

Re: Web Site Performance and Conversion: Get Out the Measuring Stick

jenken27 — Mon, 29 Mar 2010 16:21:19 -0000

Jonathan,

Thank you for your kind words and sharing the post!

Re: Web Site Performance and Conversion: Get Out the Measuring Stick

Jonathan Saar — Mon, 29 Mar 2010 16:05:30 -0000

Obviously I do not measure the same way apartment communities would, but my principles are quite similar. My hat tip though for sure Jen to you and the PCMG team for taking your online presence seriously and have strategic policies in place. Thanks for your post today. It's about to be shared. :)

Re: Web Site Performance and Conversion: Get Out the Measuring Stick

jenken27 — Mon, 29 Mar 2010 12:22:11 -0000

Eric,

Thank you for sharing! I have not tracked that in the past, but I think that is a very interesting stat and I will monitor going forward. For February ours were

PCMG: 6,193 = 2.29 web visits per unit.

I am very excited to look at March numbers with our recent re-launch of our website and the addition of our blog (http://pcmgonline.com/blog)

Re: Web Site Performance and Conversion: Get Out the Measuring Stick

Urbane Media — Mon, 29 Mar 2010 11:03:30 -0000

Hey Jennifer,
Thanks so much for getting the conversation started here. We have also started measuring how many visitors our digital assets get per month, per unit, which is listed below,

Curious if any other folks are starting to track web visitors, per unit,

Web Visitors per Unit
Urbane: 13,900 Feb-10 = 43.84 web visits per unit
Paragon: 2,669 Sept-09 = .58 web visits per unit
Paragon: 6,975 Feb-10 = 1.52 web visits per unit
Web Traffic Increased by 161%
Physical Traffic Increased 10%

Re: All Blog and No Comment Makes For Slow Growth

Ashley — Mon, 08 Mar 2010 09:56:07 -0000

This is a super helpful article! I work in the blogging industry (if you will) and am always looking for new ways to generate better content, generate searches, and increase reader interaction. Thanks!

Re: Increasing your Google rank

Shauna Burbary — Mon, 15 Feb 2010 23:35:03 -0000

A quick way for businesses to keep tabs on this (or evaluate where you stand today): Google Analytics & Webmaster tools. A few key measures: traffic sources, incoming links, keyword popularity, etc.

This is a great point that many often overlook!

Re: Useful Social Media Checklist for SMBs

Shauna Burbary — Mon, 15 Feb 2010 23:31:55 -0000

It's pretty incredible how multi-faceted social media can be for even SMBs, but the benefits are enormous.
It's often pretty sad how even major brands can fail by missing out on these kinds of checklist items. The benefit, of course, is it gives the underdogs a budget-friendly chance to catch up. (Example: Volkswagen vs. Ford or GM)

Re: How Are We Measured

Shauna Burbary — Mon, 15 Feb 2010 21:24:10 -0000

Great points, Eric. Striking that balance can be difficult, as the two types of customers often require unique marketing in order to convert (or retain).

New customers generally want the quick, "sexy" information in order to make a painless decision and transaction. More established customers often want an insiders perspective or feeling or being uniquely listened to; almost a reverse patronage!

Sometimes businesses use their website to cater to both. One example is via a newsletter: "Sign up for exclusive offers (news, etc)."

I tend to stay loyal to brands that are transparent and engaged. Those who let us know they hear our concerns and excitement (example: http://twitter.com/ShaunaN/....

Re: How Are We Measured

Urbane Media — Mon, 15 Feb 2010 11:03:48 -0000

From the Twitter Stream; What are your thoughts?

RyanMeray: @kenburbary @eric_urbane Great product with zero/poor marketing will get its clock cleaned by mediocre product in shiny package. #sadbuttrue
6 minutes ago from web · Reply · View Tweet

kenburbary: @Eric_Urbane or you run into either end of the spectrum that Jim describes in his post. A fine balance between the two is needed
7 minutes ago from TweetDeck · Reply · View Tweet · Show Conversation

kenburbary: @Eric_Urbane Fair question you ask. I think the point is you can't ignore marketing or product/service. There needs to be emphasis on both

Re: Who Took Away S & H Green Stamps

mikemcclintock — Mon, 15 Feb 2010 09:52:46 -0000

MyPoints.com was founded by some of the S&H people. (Well, one of the guys was an executive there) They had a nice little run, even though the website didn't work, during the dot com bubble in Chicago. They've been bought by United Airlines. They took the S & H model and digitized it. There are still some pretty cool people there.

Re: Experimenting With Facebook Fan Page Growth

Urbane Media — Wed, 10 Feb 2010 14:43:09 -0000

Michael, Hello
Thank you for sharing your story here. That looks like an excellent engagement plan. Some of these comments, like yours could be posts in of themselves!

What I like about what you did was the fact that folks interacted, which is really what we are all looking for. A static site with lots of fans is as useless as a site with no fans, so Engagement IS the Key. Congratulations on a winning strategy!